Behavioral Science in the Wild (Hardcover)

Behavioral Science in the Wild By Nina Mazar (Editor), Dilip Soman (Editor) Cover Image
By Nina Mazar (Editor), Dilip Soman (Editor)
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Description


Behavioral Science in the Wild helps practitioners understand how to use insights from the behavioral sciences to create change in the real world.

About the Author


Nina Mazar is a professor of marketing at Boston University Questrom School of Business and the co-founder of BEworks, a commercial consulting team dedicated to the application of behavioral economics to real-world challenges. Dilip Soman is the Canada Research Chair (Tier 1) in Behavioural Science and Economics, a professor at the Rotman School of Management at the University of Toronto, and the director of Behavioural Economics in Action Research Centre at Rotman [BEAR].


Product Details
ISBN: 9781487527518
ISBN-10: 1487527519
Publisher: Rotman-Utp Publishing
Publication Date: May 15th, 2022
Pages: 360
Language: English